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The New Beauty Rules: Protecting Yourself in the Aesthetics Boom

Beware the cowboy injectors .

Clare McSweeney reports

Finally, laws are being introduced to stop unqualified people performing cosmetic treatments. It won’t be easy to enforce, but it’s a vital step forward.

The aesthetics industry is now worth billions, with social media piling on the pressure to look “perfect” or copy a celebrity face. Both mindsets are unhealthy. Real beauty is about confidence—being the best version of yourself, not a clone of someone else. Done well, aesthetics should enhance your natural features, not disguise them.

We’ve all seen beautiful people lose their uniqueness through overfilled lips, frozen foreheads, or mask-like faces. Sometimes, it’s not the doctor’s fault—addiction to treatments is real, and when reputable practitioners refuse to go further, some clients shop around until they find someone who will. That’s where the danger lies.

The truth? Aesthetics should only be carried out by skilled doctors, nurses, or dentists with specialist training. Sadly, it’s still possible for someone with no background in beauty or healthcare to take a short course and start injecting. With treatments marketed as casually as a haircut, many clients never think to check credentials.

So, protect yourself. Always see qualifications, check medical registration, and insist on meeting the actual practitioner—not just a “patient coordinator” in sales mode. Avoid clinics that rely on flashy ads (unless they’re new) and trust word-of-mouth recommendations from people you know.

In the right hands, aesthetics can be a subtle art form that brings out your best features. But remember: even the top professionals can’t promise perfection, and complications do happen. That’s why your treatments should only ever be in the hands of a true expert—one who values your safety, skillfully enhances your beauty, and keeps your privacy sacred.

Clare’s quick tips for finding the right practitioner:

  1. Ask around – hairdressers, beauty therapists, and make-up artists often know the best.
  2. Check the space – it should be spotless and professional.
  3. Guard your privacy – no loud “Are you here for Botox?” in reception.
  4. Demand hygiene – you should be properly draped and protected.
  5. Verify credentials – never assume they’re qualified; check.
  6. Have a consultation – speak directly to the person treating you.
  7. Look for aftercare – a follow-up appointment should be standard.
Steven Smith.'s avatar

By Steven Smith.

Steven Smith was born in Coatbridge in Scotland. He was brought up in Whitley Bay, before briefly moving to London. He then moved to the seaside town of Brighton, where he was first receiver recognition for his hairdressing skills. Steven moved to America for eight years, working in Beverly Hills, and on his return to London in the late 90s, rose to fame working in fashionable Knightsbridge. He has styled model Katie Price, actress Denise Welch, David Hasselhoff and the cast of Baywatch. Steven had his own column in The Sun newspaper advising on hair and beauty, and was a regular on the Lorraine Kelly show, transforming GMTV viewers into their favourite stars. He made over Lorraine herself, transforming her into movie legend, Elizabeth Taylor.

Steven has been a freelance writer for the last ten years, combining showbiz interviews and travel with his eye for styling. He has written two books: Powder Boy, looking at the dark side of showbiz, and an autobiography: It shouldn't happen to a hairdresser, offering a witty and sad look at his life. He is currently penning a third book to be titled Happy in Chennai.

He has a monthly column, Tales of a single middle-aged gay man that looks at not only the light side of gay life, but also darker aspects such as rape, addiction, and chem-sex. Steven also runs his own beauty/aesthetic blog and is a patron of Anna Kennedy online; a charity that not only supports the autism community but educates the public about those that live with autism.

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