I just have to share something new and genuinely exciting — and trust me, you absolutely do not have to be vegan to enjoy this plant-based treat. I first tried it at the Vegan Women’s Club, casually spooned it onto something sweet, and by the end of the evening I was already plotting how to get more. Yes… vegan honey.
Before you ask — “Tell em about the honey mummy !” — let me say this straight away: this is a sexy little number, and once you try it, you’ll understand exactly what I mean. Nothing to do with the the Honey Monster or the serial.
Bee Kind is a newly launched, plant-based alternative to honey that’s already creating serious buzz around the world. Crafted in small batches, Bee Kind is made from pine needles using traditional infusion methods that recreate the taste, sweetness, and mouthfeel of conventional honey — without harming a single bee. And astonishingly, it’s virtually indistinguishable from the real thing.
Available in Golden (Original), Creamed, and Horopito Chilli, Bee Kind delivers something for every palate. The Golden variety offers that familiar, comforting honey flavour we all know and love. The Creamed version has the same authentic taste but with a smooth, spreadable texture that feels luxuriously indulgent on toast or stirred through yoghurt. Then there’s the Horopito Chilli — a quietly confident blend of sweetness with a gentle, warming peppery kick inspired by the New Zealand pepper tree. It’s bold, unexpected, and utterly addictive.
What makes Bee Kind even more fascinating is its use of pine needles — an ingredient that has been consumed for centuries across many cultures and historically valued for its naturally occurring compounds. Bee Kind cleverly reimagines this heritage ingredient, transforming it into a modern, ethical alternative that feels both innovative and rooted in tradition.
There’s also a deeper story here. Commercial bee production often involves practices that place enormous stress on bees and are increasingly recognised as harmful. Bee Kind removes bees from the production process entirely, offering a more compassionate choice for those who want to enjoy honey-like sweetness without contributing to exploitation.
Despite being a recent launch, Bee Kind is already making serious waves internationally. Reviews have been glowing, and orders are coming in from as far afield as Israel, Dubai, and Belgium — clear proof that demand for thoughtful, plant-based alternatives is no longer niche but truly global.
Whether you’re vegan, plant-curious, or simply someone who appreciates good food made with integrity, Bee Kind is one of those discoveries that feels exciting to share. It’s indulgent without guilt, familiar yet refreshingly new — and once you’ve tried it, you’ll find yourself reaching for it again and again.
Bee Kind is available now via the Vegan Women’s Club, with an exclusive and generous discount for members. Consider yourself warned: one taste, and you may never look at honey the same way again. 🍯✨
2Shades Magazine 