WHY MEN’S EYEBROWS MATTER .

Steven’s Male Grooming Spot

Why Men’s Eyebrows Matter More Than You Think

When we talk about male grooming, most men immediately think of haircuts, beard trims, maybe the occasional wet shave if they’re feeling indulgent. Walk down any British high street and you’ll see it for yourself: slick barbershops offering everything from skin fades to hot towel shaves, nose waxing, ear hair removal and precision beard sculpting. Male grooming is no longer niche — it’s big business.

What’s perhaps less talked about is how many men are now quietly crossing the threshold into what were once considered female-only beauty spaces. Over the last decade, men have made up around a third of beauty salon clientele — and in some areas, even more. The reasons vary. For some, it’s confidence. For others, it’s professionalism. And for many, it’s simply about holding the hands of time back just a little.

Grooming isn’t about vanity. It’s about maintenance. If your home starts to look tired, you redecorate. If the roof needs fixing, you repair it. No one judges that. Caring for your face, hair and skin should be viewed in exactly the same way.

The Silent Ageing Culprit: Eyebrows

One of the most overlooked areas when it comes to male ageing is the eyebrows. Men often obsess over hair loss on the head while completely ignoring what’s happening just above the eyes.

Here’s the truth: eyebrows age us. They thin, lose definition, grow unruly, curl unpredictably, and sometimes disappear in patches altogether. Even the thickest brows aren’t immune. Over time they can begin to resemble overgrown caterpillars — or worse, stray hairy bugs with a mind of their own.

Waxing, threading and tinting can help, of course, but they require constant upkeep and the results can be inconsistent. For many men, especially as we get older, it becomes a losing battle.

I should know.

Turning sixty-five, my own eyebrows had become a point of quiet frustration. One brow was noticeably thinner and weaker than the other. The “good” one, meanwhile, had developed those wiry, curling hairs that refuse to lie flat no matter how much trimming you do. I found myself plucking constantly between salon visits — and yes, occasionally filling them in with a brow pen. Let’s be honest: if you’re doing that in secret, something isn’t working.

Asking for Advice (and Taking the Leap)

So I did what I always advise others to do — I asked a professional. My dear friend and beauty PR powerhouse Abby Knight listened patiently and then made a suggestion that, I’ll admit, made me pause.

She recommended a visit to Everlasting Salon, to see eyebrow specialist and known in the business as “ The beauty enhancer” Sylwia Kucharska.

Now, gentlemen, if the idea of walking into a salon like this makes you nervous, let me put you at ease immediately. From the moment I arrived, I felt welcome, respected and completely safe. The team are highly trained, discreet and genuinely sensitive to men who may feel a little out of their comfort zone. There’s no judgement — just professionalism.

Sylwia herself was an absolute joy. Warm, reassuring, and empathetic by the bucket load, she listened carefully as I explained my eyebrow woes. Within minutes, she made me feel less like a client and more like an old friend.

Her recommendation? Microblading.

Microblading: Not What You Think

At the mention of microblading, I’ll be honest — alarm bells rang. Images flashed through my mind of overly dark, overly sharp brows I’d seen on some men, better suited to drag performance than everyday life. No offence intended — just not my look.

Sylwia laughed. “Not at all,” she said. “This is completely different.”

She explained that microblading is a semi-permanent eyebrow treatment designed to create the illusion of fuller, natural brows using ultra-fine, hair-like strokes. The pigment is deposited just beneath the surface of the skin with a handheld tool made up of tiny needles, mimicking real hair growth rather than solid blocks of colour.

Masculine. Subtle. Natural.

My first appointment was simply a consultation and patch test to ensure I wasn’t allergic to the pigment — something I strongly advise everyone to do. No pressure, no hard sell.

The Treatment Experience

A few weeks later, I returned — this time genuinely excited. What struck me most was that Sylwia seemed just as invested in the result as I was. She asked if I was nervous, but with such calm, caring hands, it was impossible to be.

Before the treatment begins, the brows are carefully mapped and shaped to suit the face. I’ll admit, this moment nearly gave me cold feet. The outline looked strong — too strong, I worried. But I was reassured that this was just a guide, not the finished look.

A numbing cream was applied to minimise discomfort, and the full process — including consultation and shaping — took around two hours. The sensation? Mild at worst. At no point was I uncomfortable, and the care taken throughout was exceptional.

When I first looked in the mirror, I liked them immediately — though I did worry the colour appeared a little warm. Sylwia calmly explained that this is normal and would soften as the skin healed. She was right. Over the following days, the tone settled beautifully into my natural colouring.

The Results — and the Reality

Despite having written about almost every treatment under the sun, I still had a wobble later that day. Was it too much? Had I overdone it?

But as the days passed, the brows softened, healed and blended seamlessly. The result? Brows that look youthful, thicker, and — most importantly — entirely believable.

Sylwia provided clear aftercare advice. Avoiding the gym for a week was a shock (I won’t lie), but everything else was common sense and easy to follow.

I’ll return in four weeks for a check and possible top-up, but already I’m thrilled. My eyebrows no longer betray my age. They frame my face properly again, without shouting for attention.

Final Thoughts

If you’re a man who’s noticed thinning, uneven or ageing brows and quietly wondered if there’s a solution — there is. And it doesn’t have to look obvious, artificial or un-masculine.

Looking after yourself isn’t vanity. It’s self-respect.

And sometimes, the smallest changes make the biggest difference.

For more information, visit:
https://everlastingsalon-london.co.uk