Steven Smith looks at the supplement company taking the UK by storm
Made for women, by women. But good news, fellas — you can nick it too when she’s not looking, because it turns out it works rather well for us as well.
There is no one I know who better embodies the words fitness and health than the artist Piluca When she is not painting something extraordinary, she is usually in the gym, lifting weights, stretching, or somehow making the rest of us feel mildly guilty for cancelling leg day.
So, imagine my curiosity when I spotted her creatine — or as I lovingly call it, the powder of the gods. Only this was not the rather dull, masculine tub I am used to seeing in greys and blacks with promises of “extreme performance” shouted across the packaging. No, this came in a rather stylish bright blue pack that looked far more exciting than mine.
Naturally, being me, I had to have a nose.
Checking the ingredients, I found myself genuinely impressed. This was not simply another supplement jumping onto the wellness bandwagon with flashy branding and very little substance. The formulas appeared considered, clean, and thoughtfully put together.
Then there was the collagen powder — beautifully packaged in pink, easy to reseal, and surprisingly elegant for something designed to be stirred into your morning routine. More importantly, if Piluca’s glowing skin is anything to go by, clearly something is working. Quite frankly, if looking fabulous is the side effect, sign me up.
The company behind the products is Enough Wellness, a female-founded British supplement brand created with one very clear mission: to help women feel stronger, healthier, and more confident at every stage of life. Founded by women who became frustrated with confusing health messaging and supplements that often felt more gimmick than science, the brand was designed to simplify wellness rather than complicate it. Their aim is refreshingly straightforward — products backed by research and created for real women navigating real lives.
Now before the men stop reading and assume this is all about collagen, glowing skin, and conversations involving “hormonal wellness” over herbal tea — hear me out.
What intrigued me most was their creatine.
For years, creatine has been unfairly labelled the territory of young men in string vests grunting aggressively beside squat racks. Yet increasingly, women are embracing creatine for strength, recovery, energy, and even cognitive wellbeing — and frankly, the rest of us can benefit too.
Now, before anyone writes in accusing me of suddenly becoming a fitness influencer, let me be clear: I am not claiming miracles. I did not wake up looking like a Marvel superhero after one scoop. But what I did notice was this — I felt better.
There was more energy in the gym, better recovery, and a sense of feeling stronger rather than depleted. As someone who exercises regularly, fasts, and tries to take care of himself without becoming obsessed, I genuinely noticed a difference. It felt clean, easy to take, and perhaps most importantly, it slotted effortlessly into everyday life.
The collagen, too, deserves a mention. Increasingly popular for skin, joints, hair, and overall wellbeing, collagen has become something of a quiet revolution in wellness circles. Enough Wellness has built much of its identity around supporting women through changes in energy, skin, confidence, and ageing — not with scare tactics or impossible promises, but with the rather refreshing idea that ageing can be embraced positively.
What also struck me was the branding. Supplements have changed. Gone are the days of dusty tubs hidden in kitchen cupboards. Wellness is becoming more accessible, more stylish, and — dare I say it — more fun. Enough Wellness understands that people want products that feel approachable rather than clinical. It is wellness without the intimidation.
So, ladies, congratulations. Yet again, you have discovered something fabulous before the rest of us.
And gentlemen? Here is my advice — if you happen to notice a bright blue pouch or elegant pink collagen pack sitting on the kitchen counter, perhaps quietly borrow a scoop when no one is looking.
Just don’t blame me when she notices it running out faster than usual.
Because this woman-focused supplement company may well have accidentally created something the boys want in on too.
Everyone who knows me can confirm that if there’s a new health trend or supplement, I’m all over it. Remember NAD+when it first arrived? Many laughed when I sat there with an infusion drip attached, determined to reap the benefits. Now it’s everywhere! With the recent revelations about my go-to protein bars, I found myself searching for something new — and how thrilling it would be if it not only boosted my workout but also helped me sleep. Last night, I joined a team offering something new including former The Only Way Is Essex star turned entrepreneur Jamie Reed for the UK launch of KA-EX®, the new supplement that promises exactly that. So, what is it?
Celebrity. Jamie Reed brining KA-EX to the Uk . with Roger Wilfinger and Florian
Innovation in a Bottle
In the ever-evolving world of athletic performance, innovation is the key to staying ahead. From advanced wearable tech to nutritional breakthroughs, athletes and trainers are constantly searching for the next edge. One of the most revolutionary developments to emerge in recent years is KA-EX®, a scientifically formulated recovery and performance system that has been quietly transforming the way professionals approach physical regeneration, mental focus, and long-term health. Far from being just another “energy drink,” KA-EX® is a functional beverage built on research, biology, and the science of recovery. Its creators have taken a holistic approach, targeting not only physical fatigue but also the biochemical imbalances that limit an athlete’s potential — specifically, stress hormones, inflammation, and cellular damage.
A glamours evening for the launch of KA-EX
Origins and Purpose: The Science Behind KA-EX®
Launched in 2017, KA-EX® began as a little-known secret among elite sports circles. At a time when recovery supplements were dominated by protein powders, amino acid blends, and carbohydrate-based drinks, KA-EX® introduced something entirely new: a formula designed to combat cortisol — the body’s primary stress hormone — while simultaneously supporting sleep, reducing inflammation, and enhancing cognitive clarity. Its founders understood that performance is more than physical strength. Stress, sleep deprivation, and oxidative damage can silently sabotage progress, especially in high-intensity sports. KA-EX®’s breakthrough came from identifying how these internal stressors hindered recovery and performance — and then formulating a natural, clinically supported blend to counteract them. Over time, this approach caught the attention of professional trainers, nutritionists, and elite athletes across Europe. Top football clubs, cycling teams, and endurance competitors began integrating KA-EX® into their recovery routines. The results were measurable: lower cortisol levels, improved muscle recovery, faster sleep onset, and higher daytime energy.
The KA-EX® Advantage: Beyond Conventional Supplements
Traditional sports supplements tend to focus on a single metric — building muscle, replenishing glycogen, or reducing soreness. KA-EX®, by contrast, is multidimensional, targeting the biological systems that govern energy, stress, and restoration.
Here are the key differentiators that make KA-EX® the future of sports supplementation:
Creater Pedro Schmidt
1. Cortisol Regulation
Cortisol is the body’s “fight or flight” hormone — essential in small amounts but detrimental when chronically elevated. Intense training spikes cortisol levels, which can impair muscle repair, suppress immunity, and reduce mental clarity. KA-EX®’s RECHARGE+ formula directly addresses this issue, making it the world’s first cortisol stress reducer for athletes. By balancing cortisol, the product allows the body to recover faster and prevents the catabolic effects that break down muscle tissue.
2. Enhanced Sleep Quality
Recovery begins with rest. KA-EX®’s ingredients are formulated to improve both the quality and duration of sleep, supporting the body’s natural regenerative processes. Better sleep means better hormonal balance, reduced inflammation, and sharper mental focus — the trifecta of elite performance.
3. Anti-Inflammatory and Antioxidant Support
Exercise-induced inflammation is a natural response, but chronic inflammation slows recovery and increases injury risk. KA-EX® incorporates anti-inflammatory and antioxidant compounds that neutralise free radicals and promote tissue repair without blocking the body’s adaptive processes. This balance supports long-term, sustainable performance.
4. Cellular Regeneration
Through targeted micronutrients and bioactive compounds, KA-EX® helps cells recover from oxidative stress. This cellular-level protection enhances endurance, reduces post-exercise fatigue, and maintains optimal function even under heavy training loads.
5. Mental Clarity and Focus
Athletic performance isn’t just physical — it’s also mental. KA-EX® includes nutrients that stabilise mood, sharpen focus, and improve decision-making under pressure. In sports where split-second timing and composure determine victory, this cognitive advantage is invaluable.
RECHARGE+ and BOOST+: A New Era in Recovery and Performance
Building on the success of its original formula, KA-EX® has introduced two next-generation products — RECHARGE+and BOOST+ — each designed to optimise a specific phase of the athletic cycle.
RECHARGE+: The World’s First Cortisol Stress Reducer
RECHARGE+ continues KA-EX®’s mission of redefining recovery. Unlike typical post-workout shakes that focus solely on protein and carbohydrates, RECHARGE+ actively supports hormonal balance, neurological restoration, and cellular repair. It’s particularly effective for reducing post-exercise fatigue and soreness, improving deep sleep and relaxation, enhancing immune function, and accelerating muscle and joint recovery. By targeting cortisol regulation, RECHARGE+ represents a paradigm shift in recovery. It acknowledges that the greatest barrier to progress for many athletes isn’t physical strain — it’s the body’s inability to recover from chronic stress.
BOOST+: The World’s First Creatine Workout Booster
BOOST+ complements RECHARGE+ by powering the performance phase. As the world’s first creatine-based workout booster designed for sustained energy without the crash of stimulants, it optimises ATP (adenosine triphosphate) production — the molecule responsible for muscular power. Creatine remains one of the most researched and effective ergogenic aids in sports science. BOOST+ elevates its benefits by combining it with synergistic compounds that enhance uptake, delay fatigue, and support mental concentration. The result? Cleaner energy, greater endurance, and enhanced output — without caffeine or artificial stimulants. Together, RECHARGE+ and BOOST+ create a 360° performance ecosystem, ensuring athletes are primed before competition and fully recovered afterwards.
Backed by Science, Trusted by Champions
What truly sets KA-EX® apart is its scientific validation. Unlike many supplement brands that rely on anecdotal claims, KA-EX® has undergone clinical trials showing statistically significant benefits in stress reduction, sleep quality, and inflammation control. This evidence-based foundation has earned KA-EX® credibility among sports scientists and medical professionals alike. Nutritionists within elite clubs have praised its efficacy, and its adoption by professional teams is a testament to its real-world impact. The brand’s success underscores a broader shift in sports science — from merely fuelling performance to optimising recovery and longevity. KA-EX® isn’t just a supplement; it’s a philosophy redefining what it means to perform sustainably at the highest level.
A Holistic Vision for the Future
Athletes today face unprecedented physical and psychological demands. Whether in professional sport or amateur competition, the pressure to perform has never been greater. Yet the human body’s capacity for regeneration remains finite. KA-EX® represents the next generation of sports supplementation — a science-led, whole-body approach that acknowledges the interconnectedness of mind, muscle, and metabolism. By restoring balance where modern training and stress create depletion, it paves the way for a new era of athletic resilience. The future of performance isn’t about training harder — it’s about recovering smarter.
Why KA-EX® Leads the Way Forward
In a market saturated with energy drinks, pre-workout powders, and synthetic boosters, KA-EX® stands as a beacon of intelligent innovation. Its commitment to scientific integrity, measurable results, and athlete wellbeing sets it apart. By tackling the root causes of fatigue — cortisol imbalance, inflammation, oxidative stress, and poor sleep — KA-EX® doesn’t just enhance short-term performance; it promotes long-term health and sustainability. As more athletes, trainers, and health professionals recognise that recovery is the real frontier of performance, KA-EX® is positioned not merely as a product but as a movement — ushering in a smarter, healthier, and more balanced era of athletic achievement.
KA-EX® isn’t the supplement of the future. It is the future is the claim , I will keep you posted as I try it .
When it comes to our feet, many of us take them for granted and are rather neglectful. From my personal experience, thirty years of standing on my tippy toes to style people’s hair caused my toes to rebel, and suddenly one problem after another began to emerge.
It started with an unpleasant ingrowing toenail, and moved on to developing Plantar Fasciitis. I am no stranger to pedicures. Still, if I were not being treated at the hands of an expert, treatment could become a torture rather than an enjoyable experience. I realised that just having my toenails cut and filed was not doing the trick, and in fact, was leading to health issues.
Many of my pals and those in the know raved about a woman they called “The Foot Queen”, Fiona Patterson, who was based at Beauchamp Foot Care.
Fiona trained under the renowned Dr Scholl in Islington, obtaining her degree in Podiatry at Durham University in 2010. Additionally. she also undertook her degree in anaesthesia at Dublin University. Fiona has worked at Beauchamp Foot Care for 24 years, along with her three partners.
Fiona is a fantastically camp but no-nonsense lady who really fills you with confidence. I personally hate anything to do with my feet and so I spent the first two minutes apologising for how neglected they were. Fiona just nodded, however, reassuring me that they were just fine, and she would get them back to their original glory. I quickly felt relaxed and at ease, and as she expertly worked on my feet, I felt like I was being lifted into the air. I got chatting to the Foot Queen and tried to prize out some gossip about which famous people have wiggled their toes at her.
Let’s find out more from the women herself.
What inspired you to start treating people’s feet?
I decided to do podiatry as I knew I liked treating people and I’m not squeamish.
Results fell into place. It all kind of came naturally to me, to be really honest.
How did you train?
I trained at the London School of Chiropody (as it was then) and then obtained my BSc degree from Durham.
What are the most common foot problems?
I would put them in this order:
Callouses
Nail problems – there are a plethora of those!
Corns
Verrucae, athlete’s foot, and other conditions.
How can we best care for our feet between visits to the clinic?
I would advise that before washing them, you file them, and after washing them, thoroughly dry them, not forgetting in between the toes. Hardly anyone does this. Keep nails straight and short (ish). Cream them every day too. Any problems should be seen by a podiatrist.
Some of Fiona’s awards and qualifications .
What would you suggest athletes, who are more prone to sweating, use to look after their feet?
For athletes, see above re drying, especially between toes. If you have any signs of a fungal infection (itching, maceration of the skin, little blisters), see a podiatrist. Do not spend all day in your trainers. Take them off when you can.
How do you treat ingrowing toenails?
Ingrown toenails are usually self-inflicted. Be careful how you cut them. I treat them in two ways. If it’s a one-off event, a conservative treatment is required – carefully cutting the offending spike out.
If they’re recurrent, nail surgery is required under local anaesthetic. Sounds traumatic but isn’t, and well worth it for pain-free toes.
Who are your average clients at the clinic?
I’d say the average age are people in their fifties. We have tended the feet of pop royalty, actors, and the odd client you might want to curtsy for (shall we say).
How do you care for your shoes to make sure your feet are healthy?
You must make sure your shoes fit. Take into consideration the length, width and also the depth of the toe box. Loose shoes are nearly as bad as tight ones, so don’t keep your favourite ones if you are slipping in them.
Are my feet ready for only fans like lily’s?
Steven!!!! I am not even justifying that with a reply .
You also perform pedicures at the clinic. What is the most popular nail-polish colour?
We use Essie products in the clinic, and I’d say two colours. Wicked, a deep plum colour. It’s been around for years. Also, Ballet Slippers.
Quick-fire round
Favourite place in London?
Favourite place in London is Greenwich. Really nice vibe.
The one thing you would change in London.
I’d get rid of the bike lanes that seem to have popped up everywhere.
The one thing that would turn you off a person.
Can I say two things? Noisy eaters and ill-mannered people are a put off for me.
Your favourite film?
My favourite film is Phantom Thread with Daniel Day-Lewis.
What do you most love about your job?
The sense of satisfaction when a patient leaves me pain free
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