Steven Smith looks at the supplement company taking the UK by storm
Made for women, by women. But good news, fellas — you can nick it too when she’s not looking, because it turns out it works rather well for us as well.
There is no one I know who better embodies the words fitness and health than the artist Piluca When she is not painting something extraordinary, she is usually in the gym, lifting weights, stretching, or somehow making the rest of us feel mildly guilty for cancelling leg day.
So, imagine my curiosity when I spotted her creatine — or as I lovingly call it, the powder of the gods. Only this was not the rather dull, masculine tub I am used to seeing in greys and blacks with promises of “extreme performance” shouted across the packaging. No, this came in a rather stylish bright blue pack that looked far more exciting than mine.
Naturally, being me, I had to have a nose.
Checking the ingredients, I found myself genuinely impressed. This was not simply another supplement jumping onto the wellness bandwagon with flashy branding and very little substance. The formulas appeared considered, clean, and thoughtfully put together.
Then there was the collagen powder — beautifully packaged in pink, easy to reseal, and surprisingly elegant for something designed to be stirred into your morning routine. More importantly, if Piluca’s glowing skin is anything to go by, clearly something is working. Quite frankly, if looking fabulous is the side effect, sign me up.
The company behind the products is Enough Wellness, a female-founded British supplement brand created with one very clear mission: to help women feel stronger, healthier, and more confident at every stage of life. Founded by women who became frustrated with confusing health messaging and supplements that often felt more gimmick than science, the brand was designed to simplify wellness rather than complicate it. Their aim is refreshingly straightforward — products backed by research and created for real women navigating real lives.
Now before the men stop reading and assume this is all about collagen, glowing skin, and conversations involving “hormonal wellness” over herbal tea — hear me out.
What intrigued me most was their creatine.
For years, creatine has been unfairly labelled the territory of young men in string vests grunting aggressively beside squat racks. Yet increasingly, women are embracing creatine for strength, recovery, energy, and even cognitive wellbeing — and frankly, the rest of us can benefit too.
I decided to give it a try.
Now, before anyone writes in accusing me of suddenly becoming a fitness influencer, let me be clear: I am not claiming miracles. I did not wake up looking like a Marvel superhero after one scoop. But what I did notice was this — I felt better.
There was more energy in the gym, better recovery, and a sense of feeling stronger rather than depleted. As someone who exercises regularly, fasts, and tries to take care of himself without becoming obsessed, I genuinely noticed a difference. It felt clean, easy to take, and perhaps most importantly, it slotted effortlessly into everyday life.
The collagen, too, deserves a mention. Increasingly popular for skin, joints, hair, and overall wellbeing, collagen has become something of a quiet revolution in wellness circles. Enough Wellness has built much of its identity around supporting women through changes in energy, skin, confidence, and ageing — not with scare tactics or impossible promises, but with the rather refreshing idea that ageing can be embraced positively.
What also struck me was the branding. Supplements have changed. Gone are the days of dusty tubs hidden in kitchen cupboards. Wellness is becoming more accessible, more stylish, and — dare I say it — more fun. Enough Wellness understands that people want products that feel approachable rather than clinical. It is wellness without the intimidation.
So, ladies, congratulations. Yet again, you have discovered something fabulous before the rest of us.
And gentlemen? Here is my advice — if you happen to notice a bright blue pouch or elegant pink collagen pack sitting on the kitchen counter, perhaps quietly borrow a scoop when no one is looking.
Just don’t blame me when she notices it running out faster than usual.
Because this woman-focused supplement company may well have accidentally created something the boys want in on too.
2Shades Magazine 