https://www.pilucaworld.com/public
“I absolutely love Christmas,” says artist and designer Piluca Camino Alcón, her voice bright with the kind of infectious joy that instantly fills the room. “They used to call me Mama Xmas because I go all out. I host a big dinner on the 24th—that’s when we celebrate in Spain—and my doors are open to anyone who wants to join, especially those who might not have someone to spend it with.” For Piluca, the season is more than decorations or gifts. “I cook like a woman possessed,” she laughs. “Meats, seafood, you name it, it’s a proper bacanal! For me, Christmas is about people, laughter, music, and those real beautiful moments that make life worth living. My dinners are never those forced family affairs where everyone pretends to like each other. Mine are full of joy, dancing and love. It’s a celebration of life itself.”
This joyous, unfiltered energy seems to define everything about her. When asked if she’s been naughty or nice this year, Piluca laughs so hard she nearly spills her coffee. “This year I’ve been both gloriously naughty and impressively nice. I shattered expectations, ignored my own rulebook, and gave full permission to my wild inner freedom. I devoured all the cookies, then hit the gym like a warrior. Balance, darling—that’s the real art!” That combination of chaos and control, wildness and discipline, runs through both her personality and her work. Born in Madrid, she first came to London on holiday with her mother-in-law and fell in love with Brixton.
“The moment I stepped into Brixton in 1996, I fell in love. The energy, the cultural and ethnic mix, the unapologetic vibrancy—it was electric. There was this raw, unfiltered love for music and the arts, a non-judgmental openness in its people, and a market bursting with flavours, colours and life. It felt like home instantly.” She has stayed ever since, building a life and career rooted in that creative spirit. “I didn’t choose to become an artist,” she says simply. “I was born one. I have created for as long as I can remember. Being an artist is not a choice but a necessity. My ultimate aim is to connect, elicit a response and inspire through my practice.”
She has certainly done that. A published illustrator, sculptor, fashion designer and community organiser, Piluca was a finalist in the arts category for the WinTrade International Awards in 2018. During lockdown she threw herself into animation projects while developing her own fashion line. “Art is how I breathe,” she says. “My life and my creativity are so deeply intertwined that separating them would be impossible. Art is my voice, my refuge, and my power.” She speaks about her upbringing with disarming honesty. “My past shaped every part of me, and art became both my shield and my weapon. It has always been my therapy, my way of making sense of the world.” When she laughs, it’s the laughter of someone who has survived, rebuilt, and decided to celebrate it all anyway. Even under the mistletoe, she admits, there are no plans or rules. “Mistletoe’s kissing? Depends who’s standing under it first,” she grins. “I don’t plan these things. I improvise.”
That sense of improvisation seems to fuel her approach to both art and life. Her inspirations span from Spanish masters like Picasso, Dalí and Velázquez to contemporary icons such as Sarah Lucas, Judy Chicago and Yayoi Kusama. She’s also deeply influenced by the raw, expressive energy of street art. “It’s rebellious, emotional, connected to the real world. That’s what I love.” Yet, despite her international sensibility, she remains deeply rooted in Brixton. “London suits me fine,” she says. “I just dream of a bigger studio one day—warehouse big!”
“My dream for the year ahead is to keep evolving—becoming stronger, fitter, sharper. To keep inspiring my kids, pushing myself, and making the most of every moment.”
Family means everything to her. She has two sons, Carlos and Malachi, and both have inherited her creative fire. “Carlos reached Grade 8 on piano, and Malachi’s preparing for his Grade 5. They’re different but equally artistic. Carlos is grounded and business-minded, while Malachi is a free spirit, completely immersed in creativity, untouched by brands or status. At six, he said he wanted to be an artist, just like I did at his age.” Her eyes soften when she speaks about them. “What I teach them both is this: creativity is what sets us apart from the animal kingdom. It’s the ability to turn imagination into something tangible—to create what didn’t exist before. Life itself is art, and art gives life its meaning.”
Earlier this year, she travelled to Chicago to collaborate with acclaimed photographer Sandro Miller on his project I Am Beautiful, exploring inner beauty and self-love. “It was surreal,” she says. “Meeting him, his wife, his team—it felt like meeting someone from my tribe, someone who has used art as both shield and weapon. It was cathartic. I grew. I can’t wait to go back.” When asked what she wants most for 2026, her answer is immediate. “To keep being granted the strength, madness and magic to make things happen.”
As the conversation turns back to Christmas, Piluca’s eyes sparkle. “Christmas is the perfect metaphor for life,” she says. “It’s messy, loud, emotional—and if you open your heart to it, it’s beautiful. I don’t care about presents; I care about presence.” You can picture her back in Brixton, fairy lights strung from every corner, music playing, food piled high, her friends and family laughing and dancing around her. “That’s Christmas to me,” she says, smiling. “A celebration of life itself.”
2Shades Magazine 